What is Google Webmaster Tools?

What is Google Webmaster Tools?

Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google. 

GWT gives you a detailed insight into the health of your website, reporting technical issues such as crawl errors, mobile optimization problems, and security concerns. It’s also packed with a bunch of trackable metrics that are invaluable for SEO, providing you with the data you need to improve your website’s organic performance.

It’s also completely free and integrates with Google Analytics and Google Ads for PPC testing. 

So, what features does Google Webmaster Tools have and how do they help you manage your website and SEO strategies?

Monitor your website’s performance.

GWT provides vital metrics for monitoring your website’s performance, including:

• Clicks
• Impressions
• Average CTR
• Average position