How Meta Tags Impact SEO || How Increase your SEO ranking

What is meta tags?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

Know Your Meta Tags

The four types we’ll discuss here are:

• Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
• Title Tag – This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the “title” of your page.
• Meta Description Attribute – A brief description of the page.
• Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Meta Robots Attribute

With this attribute, you’re telling the search engines what to do with your pages:

• index/noindex – This tells the engines whether to show your page in search results or not.
• follow/nofollow – This tells the engines what to do with links on your pages: whether they should trust and “follow” your links to the next page or not.